South Korean dramas interpret the globalisation trend.

adminJanuary 5, 2022

Korean drama’s background.

The first Korean television series aired in 1962, while television in South Korea dates back to the mid-1950s. It was shown on KBS, or Korean Broadcasting System, which is still Korea’s main national television station.

Korean homes, on the other hand, did not begin purchasing television sets until the 1970s. The majority of Korean television dramas presented historical events, with historical people attracting just a limited viewership. Following the proliferation of televisions in Korean households, more diversified South Korean dramas started to be produced, ranging from stories of national heroes such as King Sejong to tales of ordinary people, particularly their difficulties and sorrows.

The success of the website

Over the last decade, streaming platforms like Viki and DramaFever have increased global interest by allowing viewers to watch Korean TV with English subtitles, allowing K-dramas to reach a new audience.

Meanwhile, since its introduction in South Korea in 2016, Netflix has invested heavily in the nation, producing 80 South Korean programmes and films.

In South Korean film, 2018 was a year of great innovation. Korea produced its first superhero film and a financial crisis drama, and it may have a chance to win the Foreign Language Film Oscar this year (more on that later).

In the middle of all of this cinematic action, you may wonder: what are the highlights?

What are the best Korean films of 2018?

When the epidemic halted foreign travel and the country was compelled to hide in place, many people turned to entertainment to see the world outside their homes. South Korea, maybe more than any other nation, has shined brighter in the global limelight during the last year and a half.

When an ambitious actor called Sa Hye-jun begged his make-up artist lover Ahn Jeong-ha for permission to kiss her in the young adult Korean programme Record of Youth, many viewers’ imaginations were blown. Park Bo-gum, who plays the male protagonist, had requested permission from Park So-dam, who portrayed the female lead in the multiple Oscar-winning film Parasite.

K-dramas have been popular in Asia for decades, even though they have only lately captured the attention of a global audience.

In the United States, foreign films are usually obtained via a filter: the filter of art. Philippe Garrel’s films, for example, are way beyond the mainstream of current French cinema, yet festivals and boutique distributors are more likely to make you aware of his (great) work than the “Astérix and Obélix” films that many French families devour.

Huge sums of money were poured into the entertainment business as the nation liberalised in the 1990s, and it challenged Japan’s dominance as Asia’s cultural superpower during the following decade.

As individuals spent more time online, K-pop musicians such as BTS and Blackpink became household names. Korean food exports achieved a historic high, with the United States being the leading importer of Korean cuisine in 2020, thanks to social media postings from Asian celebrities and the success of the film Parasite, while Korean culinary fads like mukbang and dalgona coffee offered welcome quarantine diversions. The popularity of Korean entertainment outside of Korea, known as the Korean wave, is a relatively young phenomena. It has been emphasised by worldwide media outlets and academicians, and it includes Korean dramas, films, and music. Several famous newspapers and academics have sought to explain the Korean wave’s competitiveness, but they have been skewed by omitting, overemphasising, or overlapping significant success elements. This article uses a comprehensive analytical method, the generalised double diamond model, to perform a rigorous research on the competitiveness of the Korean entertainment sector centred on Korean dramas and films in order to give a more thorough and accurate analysis. The findings of this research show that the Korean wave is not a passing fad, but rather a long-term industrial sector. This article proposes valuable implications for further improving this essential business, including international collaboration with other nations.

When it comes to entertainment, OTT has been the topic of conversation for the last year. The amount of material consumed through OTT has increased dramatically, particularly during the epidemic. Apart from Hindi, English, and regional languages, Korean material, particularly Korean dramas, or K-dramas, has captivated audiences. When fans ran out of programming to watch, many turned to Korean dramas, which they haven’t stopped watching since.


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